Situation
As the Director of Sales for one of Albany County's largest hotels, Steve Schifley knows the importance of keeping up appearances. It's not an easy task to keep his 359-room hotel full and his customers smiling.
Solution
To maintain his stellar record, Steve regularly utilizes the services of the ACCVB. Known around our office as the go-to-guy for hotel related questions, Steve has formed strong bonds with many staff members and is always willing to help out when and where he can.
Steve is also a familiar face at many of the ACCVB's functions including our Extranet Trainings where he learns how to best showcase his property through listings, photos, and special offers on Albany.org. By participating in the monthly Director of Sales luncheons he has also formed strong bonds with others in the industry.
The Albany Marriott is a regular contributor of press releases and social media interaction with our Discover Albany accounts, and takes advantage of additional advertising opportunities through our print Visitors Guide and our website to ensure maximum exposure.
Results
The Albany Marriott Hotel has received a considerable amount of visibility through major industry publications, including two appearances in Meetings Focus magazine, and our 12,000+ blog and social media followers on multiple occasions, resulting in hundreds of thousands of impressions.
Their listing on www.albany.org has been viewed more than 3,000 times since January 2015 with a strong 25% conversion rate on our site. Their coupons are prominently displayed on our Special Offers page and have received more than 800 views this year alone! Their online advertising can be seen throughout the site, all of which receive thousands more impressions and clicks.
Testimonial
"Our participation in partner trainings, product adverting, attending the monthly DOS lunch meetings, and posting our packages and special events have led to a tremendous increase in our page views and assists greatly with our overall sales efforts." - Steve Schifley, CMP, Director of Sales and Marketing, Albany Marriott