Albany County Convention & Visitors Bureau Develops New Brand for Albany
What does it take to create a new brand for one of the oldest cities in the United States? “Time. Research. Analysis. Lots of discussion,” said Michele Vennard, President and CEO of the Albany County Convention & Visitors Bureau, which was charged with brand development for New York’s Capital City, Albany.
The result of the 18-month process is the new brand with a message for this 400-year-old city on the Hudson: ALBAN.Y. -- An Amazing Discovery...